The Real Humans of Safety

In a category focused on automation, Slomin’s Home Security stood out by offering something competitors couldn’t: real people at every step, from installation to monitoring.

Idea:

Show the human side of security and remind audiences that safety is built on trust, not just technology.

Execution:

We launched The Real Humans of Safety, a national campaign that put the faces behind Slomin’s protection network front and center.

The work introduced the new brand line, “Slomin’s. The Difference is Human,” through a 60-second TV spot and multiple social cutdowns, reinforcing what truly sets them apart.

Results:

• 👥 Humanized the brand in a category dominated by automation.

• 📺 Increased awareness through a national, multi-channel rollout.

• 💬 Strengthened consumer trust by highlighting real employees and stories.