SLIM JIM: Crushing Boredom, One Post at a Time
Slim Jim’s goal was simple: keep the energy high and the boredom low by continuing its organic social momentum and deepening engagement with its loyal audience.
Execution:
Building on the viral success of “The CEO of Verified Comments,” we leaned into a creator-inspired tone of voice that felt raw, relatable, and always on-brand. By embracing Slim Jim’s chaotic-yet-charming personality, we kept the conversation going and gave fans content they actually wanted to engage with—especially on X/Twitter.
Results:
345K organic follower growth in under two years (181K → 526.7K).
Over 300 million organic impressions from Jan 1 to Oct 1, 2024.
Solidified Slim Jim as one of the most entertaining and engaging voices on social.
