SLIM JIM: Crushing Boredom, One Post at a Time

Slim Jim’s goal was simple: keep the energy high, the boredom low, and build on its growing organic momentum while deepening engagement with its loyal audience.

Idea:

Leverage the brand’s offbeat humor and internet-native personality to fuel nonstop conversation and keep Slim Jim’s voice at the center of culture.

Execution:

Building on the viral success of “The CEO of Verified Comments,” we adopted a creator-inspired tone that felt raw, relatable, and unapologetically Slim Jim. By leaning into the brand’s chaotic charm, we delivered content fans actually wanted to interact with, especially on X.

Results:

  • 🍖 345K organic follower growth in under two years (181K → 526.7K).

  • 📊 Over 300 million organic impressions from Jan 1 to Oct 1, 2024.

  • 💬 Cemented Slim Jim as one of the most entertaining and engaging voices on social.