MTN DEW RAID

MTN DEW RAID is an AI-powered program that rewards streamers for doing what they love: drinking MTN DEW on stream. By simply showing a bottle on camera and opting in, gamers unlock exclusive rewards designed to grow their audience and amplify their presence. The ultimate prize was 15 minutes of Twitch fame through a coveted feature on the platform’s homepage.

Idea:

Create a first-of-its-kind system that blends technology, gaming culture and community to spotlight everyday streamers in a big way.

Execution:

We used AI recognition to identify DEW bottles on stream, rewarding participants with tools and exposure to help them grow. The program turned casual moments into opportunities for fame and positioned MTN DEW as a true champion of the gaming community.

Results:

• 🎮 83 million streams scanned to identify participants.

• 👀 20 million front-page views for small streamers.

• ⚡ 25 million minutes of MTN DEW-fueled gameplay streamed.