MTN DEW GAMING

MTN DEW wanted to level up its presence in gaming…not just sponsor it. So we built a brand gamers actually wanted to hang out with.

Execution:

We turned MTN DEW Gaming into a go-to hub for gamers through audience-first content, viral memes, and creator collabs. By speaking the language of gaming culture, DEW became a true player in the space.

Results:

• 📈 Grew TikTok from 0 → 249K followers in 8 months.

• 💬 Increased X following by 55%.

• 🏆 Made MTN DEW a must-follow in the gaming space.