HARD MTN DEW

HARD MTN DEW isn’t just another hard seltzer. It’s a category disruptor that refuses to blend in.

The goal was to drive awareness, build a loyal social community, and bring its unapologetically absurd energy to life online.

Idea:

If the brand was born to break rules, our social approach had to do the same. Absurdity became the strategy.

Execution:

We fully embraced chaos as a creative tool. From surreal memes to unpredictable interactions, every post challenged expectations and kept audiences guessing.

Through state-by-state product launches and hands-on community management, we met fans where they were and fueled the hype with every drop.

Results:

• 🧑‍💻 Built an engaged online community that mirrored the brand’s irreverent personality.

• 💬 Drove strong organic engagement through bold, unexpected content.

• 🌎 Cemented HARD MTN DEW as the wild card of the seltzer world.

WTH Is The Chief HARD Officer?!

BTW…HARD MTN DEW set out to create the ultimate summer job, turning Baja Blast fandom into a full-blown profession.

We brought the Chief HARD Officer role to life with outrageous, over-the-top “job responsibilities” that embodied the bold, rebellious spirit of HARD MTN DEW.