HARD MTN DEW

HARD MTN DEW isn’t just another hard seltzer. It’s a bold category disruptor. Unapologetically absurd, HMD breaks convention and plays by its own rules.

Execution:

To drive awareness and build a loyal, engaged community on social, we fully embraced the brand’s chaotic spirit. From surreal memes to unpredictable interactions, absurdity wasn’t just a tone—it was the strategy.

We amplified the weird through state-by-state product launches and hands-on community management, meeting fans where they were and fueling the hype with every drop.

WTH Is The Chief HARD Officer?!

Oh yeah—HARD MTN DEW set out to create the ultimate summer job, turning Baja Blast fandom into a full-blown profession.

We brought the Chief HARD Officer role to life with outrageous, over-the-top “job responsibilities” that embodied the bold, rebellious spirit of HARD MTN DEW.