BMWUSA YouTube Series

BMW’s YouTube channel needed to evolve from a static owner’s portal into a true content destination.

Idea:

Viewers wanted more than how-to videos. We transformed the channel into an engaging hub built around four content pillars designed to inspire, inform and entertain both owners and fans.

Execution:

We created a refreshed content strategy featuring product storytelling, lifestyle coverage, and behind-the-scenes access. Each piece was designed to showcase BMW’s innovation while making the brand feel more human and aspirational.

Results:

• 🚘 First product walkaround outperformed all YouTube content from the previous eight months.

• 📈 Watch time, engagement, and subscriber growth all saw significant lifts.

• 💡 Elevated BMW’s YouTube presence into a destination for enthusiasts, not just owners.