BMW’s YouTube needed to shift from a static owner’s portal into an engaging content hub.

Execution:

Viewers want more than just how to’s — so we broke the channel into four content pillars to keep things fresh and relevant.

Results:

First product walkaround outperformed all YouTube content from the past 8 months.
Watch time, engagement, and subscriber growth all saw major lifts.
Helped make BMW’s YouTube presence feel more aspirational and dynamic.