The goal was to create a TikTok series that helped BMW reach new audiences and show a more relatable side of the brand.

Idea:

Shift perception by making BMW feel less like a manufacturer and more like a personality.

Execution:

We highlighted the human side of BMW through fun, everyday moments that resonated with both car enthusiasts and casual TikTok users.

The content leaned into humor, lifestyle, and cultural trends while staying true to BMW’s premium DNA.

Results:

🚗 47% boost in engagement.
📈 12% follower growth from the series.
💬 Elevated BMW’s TikTok presence to feel more aspirational, culturally in tune and community-driven.

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