The goal was to create a TikTok series to help BMW connect with new audiences and feel more human.

Execution:

Unlocked the human side of BMW by showing fun, everyday moments that resonated with both car lovers and casual TikTokers.

Results:

47% boost in engagement.
12% follower growth from the series.
Elevated BMW’s TikTok presence to feel more aspirational, culturally tapped-in, and rooted in real community moments.

CAR MEETS

CAR SPOTTING

AFK

DETIAL ASMR