BMWUSA

BMW USA needed to attract a new generation of drivers while strengthening loyalty among longtime fans.

Idea:

We transformed BMW’s social presence into a destination for car enthusiasts, blending aspiration with accessibility and creating content that lived at the intersection of performance and culture.

Execution:

Through live event coverage, social-first campaigns and vehicle launch storytelling, we built a cohesive brand experience across every platform.

Each moment was crafted to feel premium yet personal, keeping audiences excited to engage and explore.

Results:

• 🚗 Grew BMW USA’s following by 569K in six months.

• 💬 Increased engagement and strengthened community loyalty.

• 📈 Delivered consistent month-over-month growth across all key metrics.